A website is a very good tool to let people know about your business. It is also a very good medium to complete the sales of goods and services on offer. The web designing and development company Delhi can play a major role in this. If the designing of the website is good and does not have technical snags, people are bound to stay on the website for longer. This makes investment and effort on digital marketing much more beneficial. Researches say websites that are well built and have an appealing design give 96% extra results out of a digital marketing campaign.
What is a digital marketing campaign?
Just like any other marketing activity, the marketing process cannot be the same throughout the year. Depending on certain special days of the month or the year, based on holidays, festivals and various other events the campaign has to be modified now and then. Some businesses even have a campaign for weekdays and weekends depending on their offerings. A campaign typically consists of a budget, number of days or hours the campaign shall last and the expected revenue, traffic or a benchmark.
What is the hourly campaign?
Now, every business wants to save money, and no one wants to splurge mindlessly on online advertising. Digital marketing services in Delhi will help you identify ways where you can save big. For instance, for most businesses, there is no point advertising from midnight to early morning 6 or 7. By using hourly campaign slots, the campaign can be activated only during particular hours where the activity of the target segment is the highest. This can save good 50% of unnecessary expenditure on keeping the campaign live on non-business hours.
Things that can be part of a digital marketing campaign
Just as the web designing and development company Delhi adds a lot of ingredients to make the perfect website, a good digital marketing campaign needs to have a lot of innovative elements. Search engine optimization one of the cheapest advertising forms where the website is loaded with proper content that search engine crawlers recognize as soon as any user searches something relevant to it. Having your website in the top 10 searches for relevant user requests is a very difficult task as the algorithm and Google metrics keep changing, nonetheless, it is one of the most feasible advertising ways.
Social media marketing is another key aspect of a digital marketing campaign. The use of all potential social media accounts like Insta, Facebook, LinkedIn (for business to business especially), TikTok, Youtube, etc., is very important. Based on budget and target segment, special focus to one or two social media accounts can be the right way ahead. The third aspect is email promotions, e-books, e-banners, etc., which are very unique, striking and appealing at the same time. These have to be managed well as over the top digital marketing especially, to emails and mobile numbers can lead to spamming and wrong imaging.
Digital marketing services in Delhi will help you determine the right balance of the elements that make a good digital marketing campaign.
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